International Parenting: Avoiding Stereotypes With 'Rastamouse'

I chose to look at this article from gadling.com, a travel blog site, when answering the following questions:

How is the language issue represented?
The main reason I decided to focus us on this article is because it comes from the view of a parent, Sean McLachlan, someone who has a first-hand experience on the influence 'Rastamouse' has on its young audience. McLachlan writes in defense of the show, commenting on language and cultural issues brought up by other critics. The article quotes Daily Mail columnist Lindsay Jones who says, "the BBC is leading us down the path of linguist wreck and ruin" in reference to the Jamaican creole used on the show. It is also noted that Jones make a link between Rastamouse being "cool" and therefore unintelligent.

The article goes on to counter this by looking past the non-standard English and making the important point that the show "actually breaks stereotypes". McLachlan admits to subconsciously baring Jamaican stereotypes in mind when watching the show, despite not agreeing with them, but says that "it's a nice change from superheros, who simply kick the bad guy's ass."

How does the author represent himself/herself and others?
The low register of the article allows the audience to believe that the author really is a genuine parent who believes the show is doing good for his "international" son. The tone is chatty, and thus seems more sincere; as opposed to critiquing. Aside from representing his own view very positively however, McLachlan refers to a complaint against the show as "silly". He seems to dismiss the comment, where he should have countered it with point and evidence (despite how silly the comment actually was).

How does the author shape the reader's response (audience positioning)?
McLachlan strays from the typical synthetic personalisation and forcing-opinions-down-your-throat attitude a lot of article authors take. Instead, he takes in to account the varied opinions of the show's critics, saying "some viewers". However, it could be argued that the use of the first person plural pronoun "we" in paragraph eight could be an example of the author grouping society as one; alternatively he could just be referring to the views of himself and his wife, it's not entirely clear.